Why We Built SNATZ

As technology news consumers ourselves, we were unsatisfied with the existing options available. On the one hand, traditional RSS readers were overwhelming, leading to information overload; on the other, many personalized news services felt too narrow, focusing too much on one type of news. What if we could do one better, and create a service that delivered tech news covering a broader, yet still interesting, range of topics? The cherry on top: tailoring it to the individual reader.

The problem of information overload is, like any problem, just one side of a bright new opportunity. As the quantity of news and information grows by the hour, we need new means and approaches to organize and make sense of it all. It becomes increasingly harder to find what matters to us. Many tools use content filters to try to solve this problem, which media theorist Clay Shirky once described as “not information overload, but filter failure.”

SNATZ uses original Snatch technology to solve the most common filtering problem – Long Tail and Filter Bubble. Read more about new approach in content personalization algorithms in “Breaking Through the Filter Bubble — How to Approach Content Personalization“.